16 Best Digital Marketing Tools for Marketer

Every marketer wants to be in a top position in this competitive world. But only some people reach their competitive edge and others going to fail. There are some digital marketing tools to reach their goals.

Through the internet, people are doing wonders now-a-days. Now, we are using this internet for our marketing. Here are the 16 Free and paid Digital Marketing Tools for Marketer to leg up in the competition world.

Best Digital Marketing Tools – 2019

Email Marketing Tools

E-mail marketing is regularly declared dead but is still proven to be one of the most effective online marketing channels a business can leverage. A cost-effective channel that reaches the customer directly. Here you find a selection of powerful e-mail marketing tools that helps you to make your e-mail marketing much more efficient.

1. MailChimp

MailChimp is an email marketing technology used by most of the companies from the year 2001. It has self-service support options to receive the quick replies to your questions.

mailchimp -email marketing tool

It also provides a free plan for those who are having less than 2000 subscribers and those who don’t send more than 12000 emails per month. This technology helps you in marketing to get better results.

How to Use Mail Chimp

MailChimp is placed at the website’s sidebar and makes people interested in your work or products. It helps them in subscribing and unsubscribing through sign-up forms. MailChimp is the best digital marketing tool in this category.

MailChimp sends emails to the user’s list are called campaigns, and some of them are reusable email designs called templates. It also offers clickable links in order to know the information quickly about it. MailChimp Dashboard is used for creating lists, designing forms, and sending campaigns.

2. CleverReach

CleverReach is the perfect online marketing tool for creating and sending your emails. With this tool, all email addresses can be managed, and special interest groups are selected when sending. This will send the newsletters precisely to the right recipients.


At the same time, the digital marketing tool is suitable for designing your websites and creating landing pages, which can be found faster by many potential customers due to SEO optimization.

One of the most significant advantages of CleverReach is that the software can also be operated without programming knowledge and convinces all users with its user-friendly interface.

SEO Tools

SEO tools have been developed to analyze a website better and identify new optimization potentials. Here you find perfect solutions on the market, which convey excellent data about your website.

The range between SEO tools, which are limited to the on-page optimization and others, which covers relatively all areas of the search engine optimization with interest.

Also, some of these SEO online marketing tools often offer the possibility to also other parts (affiliate marketing, for example). 

 With these online marketing tools specifically for SEO, you can achieve better long-term rankings and thus significantly increase your sales via the Internet.

3. Screaming Frog

The Screaming Frog is an online marketing tool that allows you to do world-class on-page analysis. With the help of the Screaming Frog, you as a website operator can gain a good overview of your internal link structure, outgoing links and other on-page data (headings, metadata, 301 redirects, etc.) and thus exterminate the sources of error and thus the visibility of your website improve in the search engines.

Screaming Frog

The Screaming Frog allows you to crawl 500 URLs in a free version. Of course, even larger websites can be optimally analyzed against payment.

The tool is not a tool that is used LIVE on the Internet but is usually installed on your PC. It is installable for both Windows and Mac users.

4. SimilarWeb

With the Online Marketing Tool by SimilarWeb, you can look at the most important key figures, such as Page Views, SimilarWeb Rank, the length of stay and the bounce rate of your competitors. Even in the free version, SimilarWeb offers a lot of background information that you can use for your competition analysis.

similar web

In addition to a very cool Firefox plugin, SimilarWeb also offers paid extensions, which greatly simplifies a detailed and extensive competition analysis and can be made quite appealing by screenshots of the infographics offered by you.

5. Majestic

Majestic SEO is a very high-quality backlink tool, with which not only the current backlinks can be checked, but also lost backlinks can be viewed.
In this way, you can, of course, also research many new link sources for your link building through the detailed analysis of competition pages.

Majestic Tool

Already in the free version, the described online marketing tool can make its contribution to high-quality SEO optimization of your website.

Also, there is the possibility for you in one of the cost-mandatory versions to drive a lot of high-quality competitor analysis, evaluate and use for your strategy.

Keyword Tools

There is a wide range of various keyword tools on the net. Since Google replaced the official “Keyword Tool” with the “Keyword Planner”, the interest in alternative search tools for keywords has increased significantly. For many online marketers among you certainly, the free versions of the various tools are sufficient. Here we give you a comprehensive overview of all currently relevant tools for this task.

6. Ubersuggest

Ubersuggest is a free tool that makes your keyword research easier and successful. It helps to find more than 1000s of keywords within a few minutes to the bloggers.

best digital marketing tools

You can save a lot of time on searching keywords. It is easy to copy the keywords to other applications. It gives the correct keywords from many different combinations and alterations of the words.

Ubersuggest is one of the fastest and efficient keyword research tools. Definitely, this tool will save you time and helps in growing your business.

It provides an overview of the keyword to a researcher like the idea of the volume, seasonality, cost per click, etc. This makes your work easier in searching the keywords.

Also Read – Best Social Media Tools For Marketing

7. Keywordtool.io

Keywordtool.io is a powerful tool for keyword research and keyword analysis, which already in the free version delivers far more hits than the better known Übersuggest. You’re offered hundreds of keywords for each search term you enter.

This is not all, because you can not only choose between countless language variants, such as Google.de, Google.fr, Google.es, etc. but also between different platforms like Google, Bing, and Youtube. The most rewarding is the keyword research for the App Store because here, the Online Marketing Tool generates over 1,000 keywords per search term.


The high number of suggestions results from more variant combinations of the search terms. For example, “shoes” do not generate keywords with “shoes a” but also “shoes”. If you would like to use more suggestions and additional features of Keywordtool.io, register on the website. If you want, you can export the results at the click of a mouse and edit them in other tools.

8. Google Trends

Google Trends graphically displays the demand for individual search terms. Both the timing and geographic clustering are central. As the name implies, it’s about trends and not absolute numbers like the Keyword Planner. Terms can not only be entered individually but also combined.

Google Trends

Google’s online marketing tool is designed to help you identify seasonal trends in keyword research. So, which search term is googled frequently in which months or other periods. The graphs clearly show the search trends over the selected period. Absolute numbers do not matter, only relations.

Especially revealing is the visualization of the regional distribution of the entered search term. You can see at a glance in which countries of the world the search term is especially popular. This makes the tool especially interesting for online marketers with an international orientation.

9. Google Analytics

Google Analytics brings a good impact on your marketing strategy. This is the tool that you must follow from the beginning. Actually, it is a web analytics service. It offers tracks and reports website traffic.

best analytics tool

It helps you in understanding the customers like’s. This helps you very much in the success of a marketing strategy.

To track the website activity of the users like session duration, pages per session and bounce rate, etc. The first million visitors can be easily measured by this tool.

10. KISSmetrics

KISSmetrics is used for tracking, analyzing, and optimize the digital marketing performance of your business. Among many websites, we don’t know which are really useful to us.

digital marketing tool - kissmetrics

For this online marketing, not to spend more time on it, KISSmetrics will help you to what’s working and what’s not working, across all campaigns, mobile, and web. It is easy to track your customer conversion process and the areas where you are losing potential customers.

It also helps you to navigate the world business decisions and gives you the ideas to reach the biggest impact. Finally, it helps you in many ways by spending less time to reach success.

11. Followerwonk

Followerwonk will dig into your Twitter analytics and shows your followers, their location, and their tweeting time. You can find and connect with new customers and can share your reports with the world easily.

digital marketing tools

Followerwonk is the best online marketing tool and its divided into three stages, like find, analyze, and optimize. By these three stages, you can find the twitter bios, breakout your followers by location, bio, who follow, and the activities to match the followers wish. This is the best tool for your plans with Twitter.

12. All in One SEO Pack

All in one SEO Pack is highly demanded those who need WordPress as their content management system. It helps in making decisions and in search of engines.

digital marketing tools

It has many features like XML Sitemap Support, Advanced Canonical URLs, Automatic generation of META tags, compatible with other plugins, and also automatically notices the major search engines, including Google and Bing of any site changes. Mainly, it is very easy to use.

By using this tool, you can free from stress and frustration. Because, by just pressing the symbol “?”, you can receive an answer to your questions with more information and advice.

13. BuzzSumo

BuzzSumo is a tool to learn more about the market. It gives information about your competition and also the best type of content that suitable to search engines.

best digital marketing tools

It helps you by providing more resources related to your industry for web searchers. In this way, they can identify your website and your products.

This tool gives you information about the topics that gain the most attention, topics being discussed, and their attention towards them. It also allows you to set up keyword alerts to know when the content is updated or posted and by whom.

14. Crazy Egg

Crazy Egg is used to make website changes. It is very helpful to the new businesses to not to spend more time on IT issues. The Heatmaps, mouse recording, analysis, reporting, etc., are the features of this tool, which helps in the growth of your business.

crazy egg - digital marketing tools

You can know the visitors mostly visited and non-visited things by using this tool. Hence you can easily increase your sales.

15. Google Alert

Google Alert makes your work easy by monitoring the web. It helps you by sending the email to you each time when the word related to your business is mentioned on any website.

How to use Google Alerts on your business

By just typing your business name in your Google Alerts account, it starts sending alerts to your email whenever any posts are mentioned that related to your business.

By using this tool, you can receive notifications about articles. It also helps to track your business by using less time. By using this tool, you can leg up in the competition by recording all reviews about your business, clients, suppliers, and competitors.

16. Buffer

Buffer is used to sharing our business products on social media very easier. It is used to increase customers and brand value on social media.

digital marketing tools

It helps you in plan and publishes your content for any social media apps like Facebook, Instagram, Twitter, Pinterest, and Linkedin, everything from one simple dashboard.

Using this tool, you can schedule and manage social media posts for the most used channel. It also shares your content at best times all day and tracks links. So that you can know the content that most tracked.

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