Many Changes In The Evaluation Of Links


In the future, Google will also consider “Nofollow” links for the rankings of a website. In addition, “ugc” and “sponsored” introduced new link markings almost simultaneously. What do these changes mean for website owners now? And how do they affect the link profile?

What does the new link attributes “sponsored” and “ugc” mean?

  • rel = “sponsored”: This attribute is intended to identify links that are considered advertisements or sponsorship.
  • Rel = “ugc”: marks links with user-generated content (ugc). This should be provided links that come from user-generated content, such as forum posts or comments.

After the “nofollow” attribute was used more and more for almost 15 years for fear of negative links, Google seems to be pulling the ripcord now. More and more “nofollow” links mean for Google more and more sources, which should not pursue.

All attributes can be combined with each other

The following applies: The new attributes can be combined with each other and with “Nofollow.” For example, a link may also be labeled “nofollow ugc” if it refers to user-generated content that Google does not consider relevant.

For example, “ugc sponsored” would also be possible if it is purchased, user-generated content. Managing your link profile will be much more complicated as there are more ways to classify links.

What happens to “Nofollow” links?

The “nofollow” attribute should continue to be used when links refer to a page that is not recommended. Google expressly states that existing “nofollow” links do not need to be customized. Especially with larger pages, this would be a mammoth task.

However, it may be worthwhile to look at smaller link profiles more closely and possibly to re-evaluate them. Also, for new links, it makes sense to use the new attributes. This allows Google to classify a link better.

Also Read – Link Building Strategies

Major changes from March 2020

It will be even more impressive from 1 March 2020: Then also “nofollow” links as “hints” ( Google ), ie, hints, used for the ranking. How significant this influence is, is still unclear and will probably show up only after the update. 

However, it can be assumed that Google then also “nofollow” left pursues and continues to crawl. Anyone who has previously used this attribute to keep a page out of the index must reorient itself at the latest. 

Since Google had never officially recommended this procedure, here are alternative tips.

How this change will affect is exciting to watch. Much depends on how Google defines “hint” and how much the resulting link profile affects the ranking of the site.

What exactly should webmasters do now?

First of all, do not panic. At the moment, it can be assumed that the effects will be minimal. Massive effort when revising all links probably does not justify the effort. We’ll stay tuned and keep up to date in case of grave consequences. In any case, we ‘ll also be adjusting our strategy for link mining to that effect.

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