26 Important SEO Tips For 2019, Which You Should Implement Immediately
You think, just because you have a green traffic light at Yoast SEO, that your articles on Google go off like a rocket?
Not even close.
To search engine optimization belongs more.
SEO Tips For 2019
These 26 SEO tips should be implemented immediately if you would like to improve your Google ranking in 2019.
1. Write for search engine users
I can not hear sentences like these:
“I do not do SEO because I write for people and not for Google.”
“SEO is keyword stuffing. I can not do that to my readers.”
Sorry, but that’s bullshit.
Writing for Google and people is not a contradiction (if you do it right).
Because Google’s goal is not to have thousands of SEO niche sites in the first places, but rather users to display the best possible content and to provide the best possible user experience.
Using the same keyword in every other sentence is certainly not one of them.
Do not write for Google. Do not write for users. Bring both together and write for search engine users.
Which brings us to the next tip, which even many SEO experts ignore:
2. Complete the search intention
Have you ever been in first or second place on Google? And after a few days or weeks, you are back in fifth place?
Then you most likely did not give search engine users what they were looking for.
You have not fulfilled your search intention.
Google measures how many people click on your blog article and then return to the search results (the so-called back-to-SERP rate ). If the percentage is too high, your blog article will be downgraded.
So ask yourself for every blog article you search engine optimizes:
- What are the most pressing questions from users who enter a specific keyword on Google?
- What are your goals and wishes?
- What problems or concerns are they looking for a solution for?
- Which sub-aspects of the problem or topic are you most interested in?
The Answer The Public tool can also help you find out the search intent for a keyword.
It shows you graphically all the questions people ask about a particular keyword (like seo):
Pro Tip: Look at which item is in first place for a keyword and get inspired by it. Because this is usually the article that best fulfils the search intention in Google’s eyes.
3. Write the best article on a topic
Have you ever wondered why some articles are # 1, and some are not?
The reason is often easier than you think:
Because they deserve it and they are really good.
Of course, this is not always true, but often enough. Because useful articles are shared more often, linked more often, have a low back-to-SERP rate, etc.
Therefore a simple SEO tip:
Look at the articles that are in the top five places. And write an even better one. Which goes even more in detail. The problem solves faster and easier. The more entertaining, touching, or exciting is.
4. Finally, switch to HTTPS!
HTTPS has been a ranking factor on Google since August 2014. One of the few that is so openly communicated and accelerated by Google.
And he has since become more valuable!
According to the ranking factors study 2017 by Searchmetrics z. For example, HTTPS has a very high correlation at 0.12 (more senior than many other evaluated ranking factors).
And there’s another good reason to use an SSL certificate:
A non-encrypted website branded by the most-used (desktop) browsers websites:
In Firefox, For example, forms or login pages without HTTPS are displayed as insecure:
For Chrome, HTTPS is the new standard. All websites are shown as not secure without HTTPS.
5. Use the Google Search Console
Google itself provides the Search Console, formerly Webmaster Tools, a powerful SEO analysis tool for your blog.
And completely free!
For example, with the tool you can:
- Send a sitemap to Google (which, by the way, you should do!).
- See if any problems are indexing your website
- See who has linked you
- which keywords exactly your visitors come from Google
So one of the essential SEO tips to you:
Use the Google Search Console!
6. Do keyword research (seriously!)
Backlinks, great content, and excellent user experience to make sure that you show up in search results.
With keyword research, you determine what.
You should take advantage of this power.
So, start dealing with it. Take the time to learn keyword research and apply to your blog articles.
Worth it. Believe me.
A high starting point for this is my detailed keyword search guide. There I will show you step by step how to find the right keywords and what makes the right keyword.
It also does not do anything to overdo it with the keywords:
7. Shit on keyword density!
It still makes sense to focus on optimizing your blog articles for a main or target keyword.
You build that in the most critical places, such as title (H1 heading), meta title, meta description, in body text, and permalink.
Do not destroy your text or the perfect headline to squeeze in a keyword somewhere! And do not include your main keyword in every other sentence, to get a keyword density of so much and so much.
What you should do instead:
Build relevant keywords. Use synonyms. Or tear apart your main keyword and use its items.
Google is now very good at assigning text to specific keywords. Even if they do not occur 100 times.
8. Use a good keyword tool
Using a good keyword tool is essential in search engine optimization.
The quality of the tool is a key factor in the quality of your keyword research. A good tool does not even have to be expensive.
There are many free tools that you can get a long way with:
- KWFinder (the keyword tool of my choice, 2 queries per day for free, even up to 5 when registering)
- Ubersuggest (free keyword tool with friendly user interface and competitor analysis )
- Google Trends (to see the interest in a keyword over time)
- AnswerThePublic (to find long-tail keywords and search intent)
- Google Search Console (to see which keywords you are already ranking for and finding opportunity keywords)
Even further, however, you come with paid SEO tools. These not only have a more extensive and more accurate database but provide even more features.
For example, you can look at which keywords tend to rank on other websites. And with which blog articles or pages precisely:
I recommend the following tools:
- SEMRush (perfect for competition analysis and general keyword research with the Keyword Magic Tool )
- ahrefs (the Swiss pocket knife for SEO with a huge database)
9. Look at the competition for keywords (not just the search volume)
Did you find a keyword with a high monthly search volume?
It’s good. But it will not hurt you if you can not get at least the first page (better still the first five places).
Because then you get as many visitors as a boat rental in winter.
When the lake is frozen.
It’s just as important to look at how intense the competition is.
A low-volume keyword should come first then for a high-volume keyword on the second page.
An example from practice:
Let’s say you can get to the top of the second page with your blog article about dry yeast for the keyword dry yeast ( with approximately 4,000 monthly searches).
Then you might get 40 visitors per month via this keyword if you are lucky.
Better to optimize it on a more straightforward keyword, such as B. dry yeast instead of fresh yeast.
That has only about 880 Monate. Searches. But you can get much more comfortable on the second or even first place.
And that will not bring you 40, but 300-500 visitors per month.
10. The traffic light at Yoast SEO does not always have to be green!
What applies to the keyword density, also applies to the traffic light at Yoast SEO:
It should not be your goal to have all the traffic lights on green.
Although the traffic light is useful and helps me with keyword optimization. But the recommendations are sometimes outdated, inaccurate or do not consider the readability of an article:
- I recommend at least 800 words for a blog article (but please do not stretch your blog articles with meaningless content to get more words!)
- Yoast SEO does not include, at least not in the free version, the different spellings of a keyword (for example, with or without a hyphen), the keyword in diffracted form or synonyms in the analysis.
- The main keyword does not always have to be in every position that Yoast SEO recommends. It’s often better to drop the keyword from the first paragraph, subheadings, or the main headline if that looks odd to the reader. Use synonyms or tear apart the keyword.
- Putting the keyword at the top of the primary heading or the meta title makes perfect sense. In practice, it often destroys your headline.
The Yoast analysis for this article, which is optimized for the keyword SEO tips, has not all traffic lights on green for readability reasons. And he has been in the top 10 for a long time.
11. Use hyphens!
Google has become an indispensable source of traffic for many companies, blogs, or online magazines.
And since everyone optimizes their articles on keywords, the use of the idiot mark has increased too.
One sees no more “SEO tips” and “SEO basics,” but only “SEO tips” and “SEO basics.”
Please let that be!
This looks unprofessional. And it offers no benefits to your Google ranking.
12. Update blog articles regularly
The internet is fast-paced. This is also reflected in Google’s search results:
Up-to-dateness is an important ranking factor for many searches.
What I always notice:
Blog articles that have not been updated for a while will eventually slip a few places. Even if they have been in first place for months or years.
Especially blog articles that rank for keywords with substantial competition benefit from regular updates.
- Update your most essential blogs at least every 3-6 months
- The best way to update your blogs is to try them out (topicality is not essential for all keywords)
- Take the date out of your permalinks. Otherwise, the URL will change every time you update a blog article!
- Make your blog article a little bit better with every update!
- From time to time, also change the publishing date in WordPress. This is sometimes picked up by Google and displayed in the search results.
13. Check your visibility regularly
Check regularly how your target keyword rankings and overall visibility evolve.
That’s the only way you can tell if your SEO measures are bearing fruit. And fix any problems quickly.
You can use the Google Search Console.
For a quick overview of your overall visibility, the visibility index of the SERP Robot is also useful.
The SERP Robot is a paid professional tool also comes with free edition. In the basic version, however, it can be used for free.
Although the functions for SEO analysis are partially restricted there, they are still very usable. Especially if you want to get a quick overview of your own or a different website. So you can.
Also, you can use the keyword research tool, and you can see the exact search volume for keywords (which is no longer with the Google Keyword Planner ).
14. Improve your loading time!
Incidentally, since the beginning of July 2018, there has also been an increase in mobile search, which means that especially slow-loading websites have disadvantages.
It is also an indirect ranking factor.
It harms Google measured user signals. The slower your website loads, the more people jump back to the search results and click on a different result.
15. Use short permalinks!
I keep seeing URLs like these here:
Sorry, but that’s not user-friendly!
Try to use short permalinks with 2-5 words instead:
This has the following advantages:
- A simple hierarchy shows Google that it’s essential content on your site
- Your URLs are more accessible for users to remember
- Your URLs are more accessible for you to remember (I can tell you from the head what permalink I used for each of my blog articles!)
15.1 Do you need date and category in the permalinks?
Consider giving up the date in the permalinks.
Of course, if you’re running an excellent diary-blog or news site, the date makes sense. But, if most of your blog articles have no time frame, you should take the date out.
First, it unnecessarily prolongs the URLs of your blog articles, making them less memorable. Second, the URL changes each time you refresh a blog post.
And third, there may be fewer people clicking on it in the search results when they see a date in the url longer ago. Here also a nice contribution from Yoast.
Also, you should be careful to include categories in the permalinks. Do this only if you have thought very well in advance in which categories you want to divide your blog.
Because every time you change a category, the URL of all items in that category also changes (which in turn creates unnecessary redirects).
The preferred permalink setting in WordPress (found under Settings> Permalinks ) is, therefore, Post Name :
15.2 How do I safely implement the permalink structure?
Please do not make a mistake and change the permalink structure like this. This can severely affect your visibility.
It is essential to pass all articles on (by 301 redirects) and to change old links.
I recommend the following procedure:
- Create a backup (only for security!)
- Change New Permalink Structure in WordPress to Post Name ( /%postname%/)
- Use the Yoast Permalink Helper to create a redirect code and paste it into your .htaccess file
- Submit the Sitemap to Google via Google Search Console (not necessary, because Google regularly gets the sitemap automatically)
- Once run the Broken Link Checker over it and replace all redirected internal links (with the old permalink structure) (after using it disable the plugin again, as it does not work very conservatively and can slow down your blog).
Warning: Facebook does not detect redirects. Any Facebook likes you’ve received for a blog article with the old permalink structure will no longer be displayed after the transition.
16. Use meaningful file names and alt tags for pictures
Use necessarily meaningful file names and alternative texts (alt tags) for your pictures.
For this applies in WordPress both for the post image and all included in the article images.
Firstly, you can increase the relevance of your blog article for specific keywords or topics. Second, you increase the significance of the images themselves. This is important to get visitors through the image search on Google.
Why this is a ranking factor has to do, among other things, with accessibility:
Blind people can not see your pictures and therefore use screen readers, the alt-tags and possibly also read the file name of your pictures.
My 4 SEO tips for pictures:
- Use as descriptive a name as possible for image files ( your-targeted-keyword.jpg instead of 98shf979121k2 .jpg) and alt-tags
- Avoid umlauts and special characters in the file name
- Try to include the main keyword and relevant keywords in filenames, tags, and even title tags
- Compress your images and use them in the correct scaling (to reduce the file size)
17. Mobile First!
The share of mobile users has been around the world for some time larger than the proportion of users with a desktop PC.
This coincides with my own experiences.
On most of my blogs, I have over 60% mobile users, some even over 70%:
It may be worthwhile looking at Google Analytics or the Google Search Console to see which devices your readers mainly use. And adapt your design accordingly.
For Google, however, since November 2016, the motto “Mobile first!” Applies.
As part of this process, the Google algorithm was gradually changed to look primarily at the mobile version of a website instead of the desktop version.
18. Link your best articles internally with keywords
Internal linking is essential to your Google ranking.
Very important, even.
Internal linking to keywords makes blog articles more relevant to those keywords. Because, if a blog article is linked to many sites on your website, you say Google with it: “Hey, this blog article is important!”
The articles for which you want to rank at Google in any case, you should always internally link very well.
I recommend linking your blog articles not only within other blog articles but also page-wide.
For example, you can place a list of your favorite articles in the sidebar, footer, or menu.
Also, the display of similar posts under each blog article, Using a plugin like Contextual Related Posts makes sense.
19. Optimize only worthwhile content!
I keep seeing bloggers and website owners tuning in the wrong place.
And they are thereby wasting their time.
It makes no sense to optimize every single blog article for a specific keyword.
Because for many article types a keyword optimization makes no sense. This applies Eg, for weekly reviews, diary entries or best-of-posts.
Because nobody is looking for it on Google.
Another common mistake:
Optimize concise blog articles or taxonomies (categories, tags, product archives, etc.) on keywords.
This is also a waste of time. Because for most search queries, these do not provide enough (unique) content for a suitable placement or do not fulfill the search intent.
20. Link earning instead of link building
Link building is dead. Long live link earning!
Stop trying to get links and start earning links.
That’s the only way you’ll rank with Google in the long term.
Avoid the following strategies:
- Links from the spam-laden blog, RSS and website directories
- Links from self-created Web 2.0 pages (Blogger, Tumblr, etc.)
- Links from social bookmarking sites
- Massively created links from forums, forum profiles or question pages
- Links from Expired Domains
- Bought links (especially if you do not know what you are doing!)
- Links from blogging networks (especially if you do not see what you’re doing!)
- Blog comments that are only set for a link (eg, with the keyword in the name)
- Links from massively distributed press releases
- Links from article directories
- Links from guest articles with lousy SEO content
Better do the following, and the links come by themselves:
- Producer great content that helps people.
- Build a community, eg, in the form of a Facebook group or e-mail list.
- Position yourself as an expert.
- Build relationships with influencers in your niche to help spread your content.
21. Eliminate broken links and 404 errors
Your website or blog is Work in Progress.
You delete posts or pages. You change categories and tags. You change the permalink structure. You enable or disable plugins and themes.
This can cause certain pages to stop working and cause visitors to see an error page (for example, 404 errors if the page is not found).
This also applies to links to external websites. Content is deleted, there are technical problems, or website are completely abandoned.
Visitors run into the void.
This, in turn, creates a bad user experience and may also lead to a worse Google ranking.
So check your links regularly and remove any broken links!
Manually checking all your internal and external links, however, is an unnecessary hassle. That’s why I recommend using a browser-based Broken Link Checker (search Google, there are many free tools) or the WordPress plugin Broken Link Checker, which I run over my blogs every few months.
22. Use bulleted lists and tables
Google loves bullets and tables.
Because they are helpful to users, they present complex facts or extensive data clearly and easily digestible.
Google not only rewards this with a better ranking. Enumeration, whether numbered or unnumbered, also increases the chances of getting into a Featured Snippet.
23. Write clickable meta titles
Not only the ranking on a search result page is decisive for whether someone clicks on it or not.
You can significantly influence the clickthrough rate of the meta title.
Let’s say you want to write an article on how to improve your Google ranking (with the main keyword improving google ranking ).
Only the heading Google Ranking sounds bleak, right?
Then we’ll spice up your headline:
1. Useful numbers
Example: 5 steps to improve the Google ranking
2. Due to the reader
Example: 5 steps to improve your Google ranking
3. Use Power words
Emotionally charged words, such as Simple, fast, free, instant, secure, guaranteed, proven, safe, great, impressive, etc.
Example: 5 indispensable steps to improve your Google ranking
24. Use Rich Snippets
You can also dramatically increase CTR on Google search results by using rich snippets.
This is a search result that is “enriched” with additional data.
For the article you are reading, for example, B. Star Ratings:
But it is even more colorful and eye-catching!
It is very easy to get such rich snippets!
The condition for the display is always the integration of structured data, which is complicated and technical at first.
You do not have to integrate them manually, but you can use one or more plugins:
For recipes, we use WP Recipe Maker. To integrate simple star ratings, the plugin Yet Another Stars Rating is very good. An excellent general-purpose solution for just about any structured data that can be viewed on Google is the plugin Schema Pro.
If your structured data is properly recognized by Google, you can then review it using the Structured Data Testing Tool.
25. Avoid thin content
Thin content is any page with little content that will not help anyone.
And for that, Google has less and less tolerance.
It does not matter if you’ve created these pages to mislead Google deliberately or if they were caused by a technical error or incorrect settings of your SEO plugin.
For example, this year, some websites crashed on Google Search because there was a bug in version 7.0 of Yoast SEO.
This bug caused attachment URLs not to be redirected to the attachment file (setting in the image was set to No even though users had selected Yes ):
In turn, hundreds or even thousands of useless URLs ended up in Google’s index, which Google rated as spam.
Three tips to avoid thin content:
- To put categories, keywords and other taxonomies on noindex (especially if you have a lot of them)
- Always append attachment URLs in Yoast SEO to the attachment URLs
- Delete, summarize or expand blog articles containing 300 words or less (especially if you have many)
26. Build a brand!
Google has been able to establish itself in the market through a unique selling proposition:
The inclusion of backlinks in Google Search, which has led to significantly better results than other search engines.
Google now includes other factors to determine the reputation of a website or individual website and to distinguish trusted brands from unknown non-brands:
1. Branded Searches
For Branded Searches is keywords that contain your brand. For me:
The logic behind it is simple:
The more often someone types in your brand name on Google, the higher the likelihood that your content will be quality and helpful. On the additional terms entered, Google can also read for which topics and keywords your website is relevant.Tags: seo, SEO Tips